Archive for September, 2014

Internet privacy goes way of the dodo with new ‘privacy marketing platform’

Internet privacy goes way of the dodo with new ‘privacy marketing platform’

September 24, 2014 – – “If you’ve ever hesitated to fill out an online form with your email address in exchange for nabbing a great offer, then you’ll understand the idea behind Dodoname, self-described as the “world’s first privacy marketing platform” in its unveiling on Tuesday.” Read more…

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This week in review: lying to protect your online persona, data brokers, data breaches, tools and more

This week in review: lying to protect your online persona, data brokers, data breaches, tools and more

By Don Dobson

In our weekly roundup, we want to draw your attention to news and articles that highlight issues relating to invasions of your online privacy and threats to the security of your personal data: problems that Dodoname can solve. Catching our attention this week were posts about a wooden boy’s approach to online personas, the list you’re on that you didn’t know you were on, (settlement) money talks, data breaches and hackers and tools: oh my! 

Do you have to set your pants on fire to secure your online persona?

Privacy and data security is all over the news, from celebrity hacking to the retail sphere. It’s hard to know how to protect yourself these days but Adam Levine, writing for ABC News has some advice for protecting your personally identifiable information (PII). “Lie like you were in a nose-growing contest with Pinocchio.” Hmmm…isn’t there a better way?

Congratulations: you made the list! Oh, wait: that’s a bad thing. 

The capture and use of consumer data by so called “data brokers” is slowly starting to enter wider consumer awareness but it is clearly not yet widely understood. In an article for, Shannon Pettypiece and Jordan Robertson ask; Did You Know You Had Diabetes? It’s All Over the Internet.   “People would be shocked if they knew they were on some of these lists,” said Pam Dixon, president of the non-profit advocacy group World Privacy Forum, who has testified before Congress on the data broker industry. “Yet millions are.”

Dot those online marketing i’s or pony up the dough

Companies across sectors are struggling to keep up with privacy laws and consumer expectations for use of their data for marketing purposes. While the case did not involve any data breach or unauthorized disclosure, in September, the FTC announced Verizon Communications Inc. will pay $7.4 million to settle a U.S. investigation that found the company failed to notify properly some customers of their privacy rights before using their information for marketing.

IT professionals on data protection: meh?

Retailers are also clearly playing catch up on all aspects of data security, not just marketing data. Mila D’Antonio writing in the 1 to 1 Media Blog shines some light on retailer practices in the post, The Home Depot Data Breach Shines a Light on CIOs’ Lackadaisical Attitude Toward Data Defense. D’Antonio notes; “The mounting number of companies that have experienced data breaches seem to point to IT professionals taking data protection lightly.”

No such thing as bad publicity? These retailers might disagree

CNN Money has published an interesting tool you can use to discover how some major retailers have been impacted by hackers and note; “Every month, there’s another major data breach. Criminal hackers steal all sorts of information about you. Here’s what they have.”

The kids are alright (when it comes to online privacy tools)

While it seems to be a commonly held belief that privacy is disappearing and the younger set have no concerns with that, Molly Woods in the New York Times “Bits” blog suggests that teenagers and millennials “appear to be more likely to embrace the tools of privacy and protect their personal information.” She offered Pew Research Center data that suggested most Internet users have taken some kind of steps to avoid being identified or tracked online, while most also thought true online anonymity was impossible. Woods notes, “They might be right about anonymity, but others might still argue that keeping at least some privacy is worth a shot.” The Dodoname team agrees with that assessment!


Posted in: Blog, Data breach, Persona, Privacy, This week in review

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Get in the queue to grab your unique Dodoname

Get in the queue to grab your unique Dodoname

New privacy marketing platform means the end of online privacy abuse

NEW GLASGOW, NS AND OTTAWA ON – September 23, 2014 – Savvy consumers who want to confidently interact with merchants without compromising their online privacy are today invited to get in the queue to join Dodoname (, the world’s first privacy marketing platform that will launch by invitation only in about three weeks.

Consumers who join the queue will get first crack at selecting the Dodoname of their choice, and will be the first to be able to use this novel new service that will mean they will never again have to give out their actual email address.

“If you’ve ever wanted to be Julius Caesar, or R2D2, or Elvis, or Da Vinci, now’s your chance,” said Dodoname founder and CEO Michael Gaffney. “Those who get in line first will have first dibs over the Dodoname of their liking, whether it’s an historical figure, their favorite superhero, or a beloved literary figure.”

Consumers can use a Dodoname instead of their real email address for almost any interaction with a merchant. They can spawn new Dodonames on the fly, either on the desktop or through a mobile app, to sign up for offers, register a warranty, receive an e-receipt, download a whitepaper, subscribe to a magazine or transact any other type of interaction – all while retaining complete control and privacy.

Dodonames can be made to go extinct after a single use, after a specific period, or on command at any time. In this way, consumers retain complete control over how, when, where – or even if – merchants can communicate with them, and can drop merchants at any time with an absolute guarantee they will never hear from them again.

“Our goal is nothing less than to elevate and optimize the relationship between consumers and merchants by making it authentic, transparent, controlled and, best of all, private,” said Gaffney. “Consumers can at last go where they want, do what they want, and access whatever information they want, without having to fear that unwelcome offers and other spam will flood their inboxes.”

The Dodoname consumer app will launch by invitation only in about three weeks. (A follow-up release with additional functionality is planned for November 2014.) To get an invitation, consumers can, starting today, join a queue to be among the first in the world to take advantage of this new privacy marketing platform and to have the best chance of claiming the unique Dodoname of their choice.

You can move up in the queue by inviting members of your social networks to also get in queue. The more people who click your link and join the queue, the higher you climb. When the platform launches, those in the queue will be invited to join and claim their unique Dodoname. Invitations will be sent out on a staggered basis starting with those who have generated the most additional sign-ups.

About Dodoname

Dodoname ( is world’s the first privacy marketing platform. Dodonames can be spawned on the fly to be used in almost any merchant interaction, and can be made to go extinct whenever the consumer chooses. With Dodoname, consumers can take complete control of their online identity and confidently interact with merchants with no fear of unwanted offers and other spam.

For more information, or to arrange an interview, please contact:

Leo Valiquette

+1 613 769 9479


Twitter: @leovaliquette

Posted in: Press Release

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