This Throwback Thursday, let’s travel back to a simpler time, a time when the threats to your personal data online were not as frequent or severe as now. The year was 2009.
James Cameron’s groundbreaking film Avatar reigned at the box office. The world was introduced to golden-voiced singer Susan Boyle via a viral YouTube video. Yelp was emerging as one of the top iPhone apps of the year. America struggled to recover from the financial setbacks of the previous fall. And there were a mere 778 data breaches in the U.S. that year, according to a Risk Based Security and Open Security Foundation Report. It was the best of times, it was the worst of times.
Fast forward to today, when there’s a good chance that your personal data has been compromised in a data breach. According to a CNNMoney/Ponemon Institute study, 47 percent of U.S. adults had their personal information exposed by hackers between May 2013 and May 2014. That’s a frightening statistic to behold. And that number is likely just the tip of the iceberg; retailers are decidedly cagey when sharing with the general public, the media and their customers just what data has been leaked, and so many consumers may be victims and not even know it.
The Risk Based Security and Open Security Foundation Report for 2013 provided some additional stats about how far we’ve come since 2009 in terms of the numbers of data breaches and the amount of records impacted. According to the InfoSec Institute, “During the 2,164 incidents, nearly 822 million records were exposed.” It’s not pretty, as you can see.
The stats for 2014 are still being compiled, but anecdotal evidence (Adobe, ebay, Target, JP Morgan Chase… need I go on?) would suggest that it’s on track to be the worst year ever for data breaches.
Dodoname has none of your personal information. Ergo, when you use a Dodoname to engage with a retailer, they have none of your personal information. Retailers can’t knowingly or unknowingly give up information that they don’t have. As consumers become more aware of the serious risks associated with sharing personal data with retailers, we’re hoping that they’ll be open to using Dodoname to protect themselves – and their personal information – against future data breaches. With Dodoname, consumers can get the best that the web has to offer, without exposing themselves to data breaches.
(Image: Flickr, Justgrimes, link)