Company name: Dodoname
Company overview: Because of Dodoname, consumers will never again have to give their real email address to anyone.
Consumers sign up for a Dodoname, which they can use much like an email address when interacting with an online merchant, signing up for news feed, accessing wifi in coffee shop or hotel, scheduling a webinar, using a dating site, downloading a white paper, registering a product warranty, receiving a receipt by email, accessing an offer either online or in store, or countless other scenarios where they might be reluctant to provide their real email address.
Consumers can spawn new Dodonames on the fly, both at their desktop and on their mobile devices, to sign up for new offers, promotions or any other type of interaction.
Any Dodoname can be programmed to go extinct after a single use, after a specific period, or on command at any time. In this way, consumers retain complete control over how, when, where – or even if – merchants can communicate with them, and can drop merchants at any time with an absolute guarantee they will never hear from them again.
Technology: Dodoname consists of iOS and website apps that consumers can use to create Dodonames that enable interactions online without divulging personal data. Users can create Dodonames that can be used once or over a period of time. The privacy control is in the hands of the user and there is no exposure to potential spam or privacy breaches.
Market statistics and trends:
In September 2014, Verizon agreed to pay a $7.4M settlement with the Federal Communications Commission for improper use of personal consumer information for marketing purposes. This is the largest settlement of its kind to date.
According to a CNNMoney/Ponemon Institute study, 47 percent of U.S. adults had their personal information exposed by hackers between May 2013 and May 2014.
The Bureau of Justice Statistics reports “Identity-theft victims reported a total of $24.7 billion in direct and indirect losses attributed to all incidents of identity theft experienced in 2012.These losses exceeded the $14 billion victims lost from all other property crimes (burglary, motor vehicle theft, and theft) measured by the National Crime Victimization Survey in 2012.”
According to Securelist, “the percentage of spam in total email traffic during the first quarter [of 2014] came to 66.34%.”
On July 1, 2014, Canada enacted Canadian Anti-Spam Legislation to protect consumers from unwanted commercial electronic messages. Consent is now required for any organization to send such messages to any Canadian address and stiff penalties will be enforced on any sender that isn’t compliant with the law.
The September 2014 CivicScience report Consumer Sentiment Toward Data Privacy stated “Nearly half (49 percent) of U.S. adults say they are ‘very concerned’ about their privacy when using the Internet… Among U.S. adults, being ‘very concerned’ increases to 56 percent when asked about people you don’t know obtaining personal information about you from Internet activity.”
On September 17, 2014, Apple CEO Tim Cook, in an open letter, explained that “Apple takes a very different view” of privacy than its Silicon Valley brethren, which often make a business out of collecting and leveraging consumer information from email content and Web browsing habits – without the explicit approval of consumers.
August 2014: a “big data” lobbyist posits that it’s unlikely that U.S. Congress will pass legislation about how online marketers can use consumers’ personal data.