Posts Tagged Dodoname

The Right to Know When I Am Not Left Alone – Is Not Enough.

The Right to Know When I Am Not Left Alone – Is Not Enough.

Our online privacy is continuously compromised with the scanning, skimming and scraping of our emails and our browsing behavior.

A recent study concluded that 92% of the population believes “that collecting the content of emails is unacceptable”. How many consumers understand that virtually every email is scanned, skimmed and scraped for information and their privacy is breached every day? A recent article in The Economist describes how people do not protect their right to privacy and anonymity.

Google scans the content of all emails on its servers as well as all emails sent or received by a gmail account. Google considers that users have no ‘reasonable expectation’ of privacy. This stance flies in the face of the predominant and consistent research about consumers’ ‘privacy expectations’.

Rami Essaid recently wrote in TechCrunch that, “The truth is, people will never achieve true privacy and anonymity online.” He concludes that tracking is here to stay and that it is getting more pervasive and sophisticated. His main thesis is that our discussion should not be about absolute the right to privacy or anonymity but about transparency.

If Essaid is correct, the horse has left the barn in terms of protecting our privacy and anonymity. Instead, he proposes focusing on making it visible and transparent about how our online privacy will be accessed or ripped off.  It is OK to to invade our privacy as long as it is transparent! Should consumers simply give up that they have any expectation for online privacy? This is almost Orwellian in concept – a dark road that we must not travel as this means that others have the right to observe us without our consent!

The Right to Privacy

In 1890, Warren and Brandeis wrote The Right to Privacy and their key argument was the “right to be let alone”. Here we are 100 years later. Do we really want to change the right to be left alone to the “the right to know when I am not left alone?” Transparency is an important need but we must not give up the fight for the right to privacy.

Posted in: Anonymity, Data breach, Email, Fraud, Identity, Phishing, Privacy, Uncategorized

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The week in review: Dodoname goes mobile, U.S. president proposes privacy protection, plus data breach updates

The week in review: Dodoname goes mobile, U.S. president proposes privacy protection, plus data breach updates

In our weekly roundup, we draw your attention to selected news and articles that highlight issues relating to invasions of your online privacy and threats to the security of your personal data, including problems that Dodoname can help solve. This week, Dodoname went mobile, Obama’s privacy proposition draws cheers and jeers, and data breaches and settlements for same continued to make news. For all our privacy, security and personal data related posts follow @MyDodoname on Twitter.

Protecting your online privacy: there’s an app for that

‘Round Dodoname HQ, this was a big week. After months of slaving over a hot app store, this week the free Dodoname iOS app was made available on the Apple App Store. Got an iPhone? Like privacy? Then head over to the App Store and download the on-the-go version of our platform.

From the news release:

Whether you’re shopping online, visiting a retailer’s physical store, working or browsing, the situation often arises where you are asked to provide an email address. Perhaps it’s to receive an electronic receipt, take advantage of a special promotion, or sign up for a newsletter.

But providing that email address can easily lead to a flood of annoying and unwanted email solicitations. In some instances, giving out your email address can lead to malicious spam and phishing attacks.

Dodoname puts an end to this privacy abuse.

Imagine going shopping with all your coupons and offers in one convenient app. Use Dodonames to register with your favorite stores or online merchants. The next time you go shopping the old-fashioned way, all your coupons are right there on your mobile device for merchants to scan at checkout. It’s the single best way to interact with any merchant or vendor to get the stuff you want – and only the stuff you want – without giving up your privacy and anonymity.

Early media reports peg the company as “one to watch in 2015” and we’re already getting some great user reviews on the App Store. Want to know what all the fuss is about? Download the app now!

President proposes privacy protection

Last year was a record year for data breaches globally; the U.S. government is not taking this fact lightly. This week, President Obama proposed legislation that would protect consumer privacy and demand disclosure from companies who fail to protect consumer data.

The proposed legislation has been subject to virtual reams of coverage, naturally, and there are proponents and detractors.

The pro side says:

Now, the government may step in, at least to ensure consumers are protected. President Obama on Monday proposed a new law called the Personal Data Notification and Protection Act, which would create a basic set of rules for how companies handle their customer information. It also would criminalize international trade in stolen personal identity information.

Aside from one specific rule that would require companies to notify customers within 30 days of the discovery of a data breach, there aren’t many other details available yet about Obama’s proposal. The president is expected to outline more specifics in his State of the Union speech next week.

In the mean time, tech industry executives and privacy advocates are excited at the prospect of a renewed effort to create a national standard. They say the bills that succeed are typically aimed at the government and how it handles information, rather than corporations.

Now that could change.

“This is a huge shot in the arm to a much-needed advancement for our legislative protections,” said Scott Talbott, who heads up government relations for the trade group Electronic Transactions Association. – From Cnet’s article, “Obama’s data-breach initiative has privacy advocates optimistic, cautious

The con side says:

But the reality is that even if implemented, the proposed legislation and other actions would likely do little to make American companies or individuals safer. The only real benefit is likely to be raising the overall awareness of online vulnerabilities, just as the TSA’s airport security rigmarole may not actually catch weapons or terrorists, but still makes it abundantly clear that aviation is a risky business that needs to be approached with appropriate caution. – From Network World’s article, “Unfortunately, Obama’s new cybersecurity measures won’t help much”

Only time will tell whether this gets passed into law and what impact it will have. In the meantime, savvy consumers can use tools like Dodoname to protect their privacy when interacting with merchants.

Zappos settles for data breach; AMResorts customers report unusual credit card activity

Another week, another slew of data breach news. After suffering a 2012 data breach, Zappos this week settled lawsuits about same, resulting in a modest payout and a commitment to do better in the future. Perhaps a future vision of what AMResorts may need to prepare for given news that consumers who used credit cards on that site reported unusual activity on their cards afterwards.



Posted in: Blog, Privacy, This week in review

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Classic relationship marketing diminishes the privacy of the consumer

Classic relationship marketing diminishes the privacy of the consumer

By Michael Gaffney

Privacy research firm, Pew Research, in the “The Future of Privacy” reported that ‘Internet privacy is a fantasy’ and that 55 percent of the population don’t believe that a ‘privacy-rights infrastructure by 2025 that allows for business innovation and monetization while also offering individuals choices for protecting their personal information in easy-to-use formats’ is achievable. We all need to remember that the remaining 45 percent is still a very large number.

Most disruptive events, political, social or technological, come from a tiny percentage of the population evoking a cause or an entrepreneur creating something new and needed. Dr. Martin Luther King and Steve Jobs were but two people in that 45 percent determined to make a change and they were quite disruptive to say the least. The doom and gloom naysayers who write provocative headlines like ‘privacy is a fantasy’ should provide motivation for the 45 percent who are concerned about privacy.

Relationship marketing is a relatively new phenomenon. It evolved out of the 1960’s when consumers began to have more competitive product alternatives to choose from and where there was sustained demand for those products. Merchants had to change from being focusing on the economics of supply to focus on demand. The foundations of what came to be known as relationship marketing – customer recruitment, retention and satisfaction – became the dominant focus of marketers for the past 50 years.

However, relationship marketing has seriously diminished privacy of the consumer. Why? Because by definition a ‘relationship’ typically means some form of intimate knowledge of the other party – in this case the consumer. In marketing terms, it means that the merchant, to effectively market to a consumer, needs lots of information about that consumer. Consumer data is captured, typically without prior knowledge or consent, in a number of ways by merchants. Facebook, Google and other social media sites have only accelerated the loss of privacy. Moreover, corporate customer relationship management (CRM) systems appear to be failing regularly in terms of data breaches and CRM’s are the key repositories of customer information.

So, what are consumers to do given all the scraping of our private information and the data breaches from CRM’s? Privacy and security have been foundations of society as long as we humans have been on the planet. Privacy is complex. We want privacy from our governments; privacy from the prying eyes of the public – especially if you are famous; privacy and protection from the bad guys; and privacy and protection from the merchants that hound us. Dodoname was created to address privacy from merchants and other consumer to business transactions and help address the risk of your data being stolen in a data breach.

How does Dodoname resolve relationship marketing and the loss of privacy? First of all, we designed a system that starts with the consumer in control of their personal and private information. Second, we designed a system that does not even capture your private information – only personal information. What is the difference between private and personal information? Private information is your actual name, street address, telephone number, credit card and banking information. Personal information is your sex, age (not birth date), postal code, married/single, likes, hobbies, etc. At Dodoname, we call the collection of your personal information your Persona. Remember, your Persona never includes your private information. Marketers don’t really need your private information if they have your Persona information. Hackers can hack us all they want but they can’t get what we don’t have. Relationship marketing and its problems with privacy breaches is solved when Consumers use Dodonames and Merchants market to Dodonames.

(Image: Flickr, Bernard Goldbach, link)






Posted in: Blog, Persona, Privacy

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Digital identity = digital currency

Digital identity = digital currency

By Michael Gaffney

Your digital identity is currency. It can be monetized. In an increasingly complex digital society, one of the biggest challenges for businesses is how to capture that identity.

Currently, totally beyond the control of consumers, a myriad of technologies and companies are scraping data, watching online activity, phishing, and working tirelessly to reveal – sometimes even steal – your digital identity. Your “digital identity” is the sum of all the available information about you and is growing exponentially; at the same time, big data capabilities are keeping pace in an effort to analyze all this information, your information.

The evolution of digital identities is a concern for consumers and merchants alike. On the one hand, consumers are concerned about privacy and losing control over their personal data. On the other hand, companies are increasing worried about data breaches – be it their own or third-party applications and the effects on breaking the trusted relationship between merchants and consumers.

In February 2014, it was reported in Forbes that the cost of the data breach at Target was $61 million. Target cautioned investors, “At this time, the company is not able to estimate future expenses related to the data breach.” The breach at Target, resulting in the loss of tens of millions of digital identities has had a massive impact on value for its shareholders, not to mention consumer confidence.

It’s cold comfort for Target and the shoppers impacted that at least they’re not alone, as evidenced by this infographic of the World’s Biggest Data Breaches.

The growth rate for ecommerce far exceeds traditional economies, whose growth rates are flat to shrinking. Consumer trust is one of the cornerstones of commerce for a merchant, especially in this age of digital identities. The ecommerce world with its real-time availability, product reviews and ability to rapidly provide consumers with substitute products is a dangerous place for merchants who cannot generate trust in their products and their interactions with consumers. Protecting the digital identity of consumers is paramount to maintaining that trust.

Opt-out is considered standard practice – in fact it is legislated in many jurisdictions – as a way for consumers to control their private data. Opt-in is typically used when the data required is even more sensitive. Studies have shown that consumers want control of their data but there is juxtaposition against convenience.

Consumers are willing to share their data with private and public organizations – conditional upon privacy controls and sufficient currency benefits. Trust, plus deals that consumers like, will cause them to spend and invest in their digital identities for the merchant’s currency.

For merchants to engage the consumer – to cause them share their digital identity to unlock value – companies need to epitomize and communicate a new digital identity perspective of — responsibility, transparency and the consumer in control.

(Image: flickr, Alan O’Rourke, link)

Posted in: Blog, Data breach, Identity

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Take back control of your online identity with Dodoname

Take back control of your online identity with Dodoname

New privacy marketing platform means the end of online privacy abuse

NEW GLASGOW, NS AND OTTAWA ON – November 4, 2014 – Dodoname (, the world’s first privacy marketing platform, has launched in open beta, giving savvy consumers the power to confidently interact with merchants without compromising their online privacy.

We all deal with it, day in, day out – piles of unwanted email. From solicitations from legitimate sources, to spam and malicious phishing – most of what hits our inboxes is junk.

Why? Because we engage and interact online with our email address. And once this vital piece of information is out there, it’s defenseless against misuse.

Dodoname puts an end to this online privacy abuse. It’s the single best way to interact with merchants and vendors to get the stuff you want – and only the stuff you want – without ever revealing who you are. Your privacy and anonymity are assured.

“Merchants and marketers don’t need to know who you are to give you what you really want,” said Dodoname founder and CEO Michael Gaffney. “In the past, you had to create multiple burner email accounts to preserve some semblance of online privacy. Even then, you still had to provide a lot of personal information about yourself. Dodoname gives you true privacy, without having to jump through hoops.”

Once the Dodoname mobile app comes online in a few weeks, you will be able to manage your Dodoname account from any connected device. The only piece of information you have to provide to create your account and get started is your email, which Dodoname will not disclose to anyone else.

Consumers can use a Dodoname instead of their real email address for almost any interaction with a merchant. With your Dodoname account, you can spawn any number of unique Dodonames that are iterations of your Dodoname. For example,, followed by superman.02@dodoname, and so on.

Use these Dodonames as you would a regular email address, to sign up for offers, register a warranty, receive an e-receipt, download a whitepaper, subscribe to a magazine, or for any other kind of interaction.

Dodonames can be made to go extinct after a single use, after a specific period, or on command at any time. In this way, consumers retain complete control over how, when, where – or even if – merchants can communicate with them, and can drop merchants at any time with an absolute guarantee they will never hear from them again.

What’s next?

But Dodoname is much more than just a privacy messaging service.

In the coming weeks, we will launch our merchant app. Participating merchants will be able to make personalized offers direct to Dodoname users who have opted in by completing some or all of their Dodoname persona. A persona will detail personal – but not private, identifying – information to help merchants deliver individualized offers. Consumers will retain full control over which kinds of offers they want to receive, if any, and which ones they don’t.

“With Dodoname, the consumer always calls the shots,” said Gaffney. “We give you what you want, when you want it, and when you’ve had enough, ‘no’ always means ‘no.’”

About Dodoname

Dodoname ( is world’s the first privacy marketing platform. Consumers can spawn new Dodonames on the fly, use them in place of an email address for almost any merchant interaction, and make them go extinct at any time. With Dodoname, consumers can take complete control of their online identity to confidently interact with merchants, without ever revealing who they really are. Face your inbox without fear of unwanted offers and other spam.

For more information, or to arrange an interview, please contact:

Leo Valiquette

+1 613 769 9479


Twitter: @leovaliquette

Posted in: Press Release

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